Making it easy to do business with you.

Businesses that have a properly structured leasing program provide their customers with an attractive and viable financing option. Making it easier for a customer to buy from you is one sure way to increase your sales and profits yet many companies don’t offer leasing options to their customers.

Some assume that their customers have their own funding sources or have the ability to pay cash. Based on my 13 years in the leasing industry, I can tell you assumptions of that type are often off the mark, and risk driving customers into the arms of a competitor. Companies that can fill the order and help secure financing typically have better long term relationships. Better relationships increase the likelihood of repeat and referral orders.

The Problem - Don’t get me wrong. Most companies understand the vital link between strong relationships and strong sales performance. It’s just that they don’t feel they have the in-house resources or expertise to offer the extra service to their customers. They definitely don’t want to have their sales force spending valuable selling time taking care of financing details such as walking customers through required paperwork or securing leasing contracts and approvals. They get it but don’t see how to make it happen without negatively impacting their business in some other way. Here’s the good news. There is an easy way to provide your customers with financing options without placing an added strain on existing resources, without impacting selling time and without driving additional costs into the business.

The Solution - Partner with a leasing company who can provide your customers with attractive leasing options. With the right partnership in place you can continue to focus on your business with the confidence that your customers are being provided the best terms and options available. It’s really that simple.

That said, the most crucial decision your company will make is deciding who you will partner with to fulfi ll your customers leasing needs. Not all leasing companies are created equal. You’ll fi nd leasing companies out there that only deliver on the bare essentials, some that at least make an effort to provide a good leasing experience and those rare few that stand out for providing competitive rates and the kind of stellar leasing experience that positively impacts how customers feel about dealing with your company. To make sure that you are selecting the right leasing partner, there are a few key things that should be considered:

• Your leasing partner should have a strong history of building the kind of relationships that will enhance your customer’s buying experience. Talk to their clients.
• They should have the business acumen and interest required to understand your business so that they can structure an effective leasing program that works for your organization.
• They should be able to do all the legwork like explaining payment options, filling out contracts and credit applications, and handling all aspects of the leasing transaction.
• They should have a wide variety of products to suit your customer’s individual needs.

Put simply - When selecting a leasing company to partner with you have to ask yourself if they are the right fit. Can they do what they say they can? Do you like them? Are they trustworthy? If you have doubts, your customers probably will have, too. Establishing a leasing program enables customers who want to purchase and vendors who want to sell to take the next step in the sales process.