Now that the festivities are over and we are gearing for the start of a new business year, we get to put away our classy attire for another year. Or do we?

In business today, I see people turning to what I think of as the “American politics” way of doing business- negative selling. Building themselves up by attacking the competition: you. What do you do when you find yourself in a competitive sales situation with someone using a negative sales pitch against you? The answer is simple. Take the high road and stay classy.

Look at the business you represent. The first question to consider is: is it a good company?  If you are confident about your company and with your own abilities, then it is a great time to remind your clients about your experience in your industry, the process you use to help provide them with the information they need to make their buying decision, and to service them after the sale.

Most clients prefer to do business with a positive person. Someone who can make them smile and feel good about doing business; someone who is trustworthy and honest.

So don’t let the nay-sayers get ahead of you. Stay positive, and stay classy.

Happy selling!

Submitted by James R Hanifen RHU CFP Partner at Life Quest Financial.