Delivering a positive customer experience is one of the top priorities for every business (or at least every business that wants to stay in business). however, the ways in which businesses deliver customer care has been shifting with the increase in online communication. The customer experience is no longer limited to what happens at a [...]
In order to use social networking to engage with your niche market online, you must know where to find them. Common understanding is that if you market to consumers you should be on Facebook, and if you market to businesses you should be on LinkedIn; that is a very over-simplified and often incorrect assumption to [...]
A look at the crowd funding phenomenon At the core of every entrepreneur is a dream. It may begin as a small seed of an idea or explode as a complete vision, but either way an entrepreneur’s success depends upon the dream. Can we expect greatness from the dream alone? Definitely not. In order to [...]
Hardware, Hosting, Apps and More for Environmentally Conscious Business Practices With technology playing such a large role in business today, businesses that are serious about decreasing their carbon footprint should make sure to factor their technology practices into the “greening” process. From server use, electricity and carbon emissions to landfills lined with old PC’s, the [...]
Social Media and Mobile Resources for Tax Season and Year-Round Financial Management With tax deadlines just around the corner, many small business owners are finalizing year-end statements and getting their finances in order. How in the world, one might ask, does Social Media fit into the picture? In more ways than you might think! [...]
It’s a new year, and with it comes new strategies, new technologies, and inevitably…new competitions. Gone are the days when you stay on your side of town and the competition stays on the other. The Internet has eliminated sides and created one giant sandbox in which everyone has to play together. Instead of seeing this [...]
To Pay or NOT to Pay – That Is the Question Exploring the Cost of Social Media Social media, unlike other forms of marketing, is truly designed for long-term relationship-building and NOT the immediate sale. Using social media consistently as a virtual networking tool is effective not only in increasing contacts but also in increasing [...]
Every form of social media challenges its audience to define the boundaries of privacy. How much of myself should I reveal and to whom? Foursquare, without a doubt, pushes this envelope. So what, prey tell, is this thing called Foursquare? Well, in a nutshell it is an application used by your cell phone to track [...]
The “rules” for Networking online The first and obvious question is this: are there really rules to follow regarding social media? The answer is absolutely…and they are made to be broken. Clear as mud? The truth is that in the constantly evolving world of social networking, the rules are always changing. Part of what makes [...]
